The Fear – Apricity (Official Music Video) | NGR Music

Apricity’s “The Fear” official music video is a breathtaking plunge into a post-apocalyptic wasteland — love, loss, and survival collide in stunning cinematic chaos.

Directed by Jesse Read (Dropout Entertainment / Toronto Creatives) and brought to life with haunting animations and comic-book illustrations by Cassandra Kirkwood, the video follows a star-crossed narrative amid zombie hordes, steampunk rebels, and Walking Dead-style desolation. Apricity’s alt-pop vocals soar over driving guitars and pulsing beats, turning fear into something strangely beautiful

— a haunting melody that lingers long after the final frame. This sequel to her breakout “All My Lies” (200K+ streams) takes the emotional stakes even higher, blending raw vulnerability with apocalyptic grit in a way that feels both intimate and epic.

Fans of The Fear

– Apricity collaboration will notice the evolution in her sound and storytelling with this track.

The visuals are masterful:

desolate landscapes, flickering fires, makeshift armor, and moments of quiet tenderness amid the carnage. Every shot feels deliberate

— the color palette of rust, ash, and faded hope mirrors the song’s lyrical tension between holding on and letting go. Apricity’s voice cuts through the noise like a beacon, powerful yet fragile, carrying the weight of a world that’s already ended. It’s the kind of video you watch once and immediately replay

— searching for details you missed, feeling the story again, letting the atmosphere sink in deeper each time. For anybody seeking The Fear as presented by Apricity, the imagery and emotion are unforgettable.

Watch for this music video on NGR Music TV

Whether you’re drawn to the zombie chaos, the steampunk rebellion, the comic-book aesthetic, or simply Apricity’s emotive alt-pop delivery, “The Fear” delivers on every level. It’s not just a music video

— it’s a short film that stands on its own, a visual companion to a track that explores what it means to keep going when everything has fallen apart. Incidentally, this is another brilliant example of The Fear

– Apricity creative partnership shining through.

Watch the full official music video for “The Fear” by Apricity right now on NGR Music.

Turn up the volume, dim the lights, and step into the wasteland.

What’s your favorite scene?

— the opening chase, the quiet moments between lovers, the final stand? Drop it in the comments

— we read every one and love seeing how “The Fear” resonates with you.

More cinematic indie videos, powerful alt-pop, and stories that stay with you coming soon from Apricity and the NGR crew.

Stay locked in, keep feeling the power behind The Fear combined with Apricity’s voice (and the beauty),

and never stop turning up the sound.

https://ngrmusic.com/the-fear-by-apricity-2/